Taylor lacks the support that larger businesses have when it comes to sourcing sustainable materials. This is a multifold issue because she also lacks the resources to learn about which sustainable materials best fit her needs and besides, she’s running a one-woman show. Who has time to do that?
The terminology used for packaging characteristics was too technical and difficult to understand
Design still lacks crucial information to help users feel truly confident in making sustainability-related business decisions
The quiz is designed to help users make better-informed decisions without putting too much effort into searching and comparing different materials.
One of our users' critical needs is access to high-quality and thorough information about shipping materials. Users want to feel like they have done enough research to be making quality purchasing decisions. This feature provides sellers with concise, expert-level information about a specific product or material contained within the store or quiz results.
One of our users' critical needs is access to high-quality and thorough information about shipping materials. Through these readings, users can get a more in-depth understanding of how certain items impact the environment.
The store feature is where users can go to look through our knowledge database by simply selecting a category of shipping products and then using filters to search through a variety of sustainable shipping products. Each product listing page will contain information about the lifecycle of the material, production, and how it can be recycled or otherwise discarded.
Craft business owners want to feel confident in the sustainability choices they make, which translates into being able to validate their decisions with facts and research. But more importantly, they strive for the most affordable options without sacrificing the visual aesthetics of their brand.